Evaluation questions!

In what ways does your media product use, develop or challenge forms and conventions of real media texts?

I feel that My music video uses a lot of real media texts.
For example in the planning of my Video It was decided that there would be Know main attraction in the video. Me and my partner wanted there two be to attractions, the band and the story. We did this because We took our research into account and realised that a lot of other music videos by this group used this technique. We tried to challenge forms and conventions by using out of ordinary mes - en - scene, We used dark backgrounds along with light backgrounds to really make a differnece between the band and the story!
We used stereotypical band qualities such as skinny jeans and branded shoes to keep with real media texts, we felt this would give the video a real good urban feel, just like the band do in all of there other videos.
Another way in which we challenged the forms and conventions is by using special effects to make sure that we had the viewers attention at all times, we used flashing lights on the artists face to make the viewer really pay attention to him and what he was saying. Me and my partner never changed our ideas throughout planning as we new from the word go that our song and video could either challenge or match the real media texts.